Worked verdict · Digital download
The typical beginner version — priced at $19, costing $0 a sale — judged on the same five lines the checker scores for you, with the fee math printed. Not a feeling: a verdict, with its reasoning where you can argue with it.
Fee policy checked: October 21, 2026
Verdict for the typical version: NARROW FIRST
The money math is the best on this page — a $19 file keeps most of its price. What fails is breadth: a planner for everyone is a planner for no one's search. Narrow to one user with one system and the same file becomes findable.
Digital planners are a mature, well-shopped category with entrenched template shops — and a steady stream of buyers every January and every school year. The generic '2026 planner' framing competes with shops that have sold the same file for years.
Total specificity: 4 of 10 for the typical framing. Score the same idea with one buyer named and one moment attached and watch the total — and the verdict — move. That movement is the entire strategy of this site.
| Fee line (US seller) | On a $19 sale |
|---|---|
| Listing fee (per listing, lasts 4 months) | $0.20 |
| Transaction fee (6.5% of price + shipping charged) | $1.24 |
| Payment processing (3% + $0.25) | $0.82 |
| Etsy keeps, ordinary sale | $2.26 — you keep 88.13% of the price |
| If the sale is credited to Offsite Ads (+15%, shops under $10k/yr) | $5.11 — you keep 73.13% |
After the typical $0 cost: $16.74 kept per ordinary sale, $13.89 kept on a sale credited to Offsite Ads. Break-even at this cost is $0.50; priced to survive an ad-credited sale, $0.60.
Selling an undated, all-purpose planner against shops whose listings have years of reviews — and copying their 'passive income' framing. The file is the easy part; the framing is the business.
The Etsy Entry Kit turns a verdict into a launch: the narrowing playbook that takes a DON'T or a NARROW to a specific-enough idea, the listing-launch checklist, the fee-proof pricing worksheet, the first-10-listings plan, and the beginner mistakes fleet in checklist form.
Included in the $39 Etsy Entry Kit
The verdict above judges the typical framing. Yours has your buyer, your moment, your price. Ten minutes:
For people who have not opened an Etsy shop yet. Nothing you answer leaves your browser, and there is no email box at the end. The verdict is a visible rubric plus published fee math — this site holds no live Etsy data, and it will never hand you a made-up crowding number.
Still deciding whether Etsy is the right door at all? FirstDoorCheck compares every door with the same verdict honesty. Leaning Amazon instead? BeforeYouStock checks its approval gates before you spend on inventory.